Why is email automation worldwide news? It is the best marketing solutions for small, medium and large enterprises because of the positive impact in the industry. The old marketing methods take 60 percent of the entire operations’ budget; the audio and print media took advantage of this to run it as a monopoly. When marketing can be done in the comfort of one’s office and reach a wider international market, there was a sigh of relief among corporate entities.
The first marketing software developers took to social media to announce this milestone, in an as much as it has its own share of challenges; new entrants in the market capitalized on the weaknesses and developed new and better Email marketing tools. Better still, developers continue to launch new products with advanced functions to define the Email automation market and manage the demand from business entities.
The other reason for the international interest when there is a launch of these Email automation platforms is advanced technology in the digital platform. The fiber optic cables and the flexible policy in infrastructural development make the internet a basic right for developed countries because various sectors of the economy depend on the internet for its functionality.
In addition, marketing automation tools save on the cost of marketing increasing profits; at the same time reduces the number of personnel in an organization because of automated functions. The money can be used for business expansion and development of outlets to bring service and products near to the people. Imagine, you can always track your goods being shipped from Europe to Africa in just a click of a button, this has enhanced honesty, professionalism, and integrity in running businesses.
The impact of an Email automation software for businesses is outrageous. This CRM tool I found here http://www.gedlynk.com on the world’s business site caught my eye because of the benefits, functions and feature it offers to corporates. Some of the functions that attract the international media for a specific Email automation entails the purposes that are guaranteed when using an Email automation software include:
- generation of leads
- management and their categorizations based on point of entry on the website
- The use of an auto-responder function
- Integration of various social media platforms to the company’s website
- Develop Email campaigns for advertisements and upcoming events
- Provision of an interactive platform to improve on Customer Relationship Management
- Creation of a landing page for a visitor
All these functions were tiresome, cumbersome and time-consuming. When a developer comes to provide better solutions then you are sure of efficient and effective service delivery of goods and services to increase profits. On the contrary, the media industry, which uses the old marketing methods are threatened because of the change in the paradigm shift. Although, all is not lost they still control a certain percentage of the market; at the same time the change allows them to introduce cheaper options for digital marketing solutions to be at par with the competition.
The effect of marketing automation on the media businesses and defining the future of marketing is an issue of public interest that international industry players cannot miss to put in the public limelight.