Indian consumers flock to buy Bangladeshi products

Particularly in the apparel sector, Bangladesh is proving attractive to retailers from the huge economy to its south.

By Sahana Ghosh in Kolkata and K.R. Chowdhury in Dhaka for Khabar South Asia

May 23, 2012
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Whenever she visits Dhaka for work, Surabhi Sen picks up goods by the dozen -- cotton dresses for her 13-year-old daughter, shirts for her husband, Jamdani saris and home furnishings.

  • Women work at a garment factory in Gazipur, Bangladesh in this May 2010 file photo. Despite frequent load-shedding and transportation issues, Bangladesh has become a global player in the apparel industry, receiving significant investment from India and the west, while also contributing substantial textile and garment exports to both markets. [/Andrew Biraj/Reuters]

    Women work at a garment factory in Gazipur, Bangladesh in this May 2010 file photo. Despite frequent load-shedding and transportation issues, Bangladesh has become a global player in the apparel industry, receiving significant investment from India and the west, while also contributing substantial textile and garment exports to both markets. [/Andrew Biraj/Reuters]

For Sen, a sociology professor and resident of Kolkata, it's a question of price and quality. "Products made in Bangladesh are far superior to those made in other low-cost manufacturing centres," she told Khabar. "Buttons do not come off and stitches do not fall apart."

With eased trade restrictions opening the door for Bangladeshi products to be sold in India, Sen no longer has to wait for a trip abroad in order to shop for her favourite items. She says she is elated at seeing them appear on store shelves at home.

Free trade means lower labour costs

As part of the South Asia Free Trade Agreement (SAFTA), signed in 2004, India committed itself to allowing duty-free textiles and garments from Bangladesh. With restrictions removed, apparel retailers are in increasingly seeking to source goods from the neighbouring country.

According to Rahul Mehta, owner of Creative Garments, apparel from Bangladesh is at least 20% cheaper, due to lower wages and electricity costs. The markdown, he said, helps retailers cushion the blow from rising cotton prices in India.

Indian investors see a golden opportunity, says Professor Mustafizur Rahman, executive director of the Centre for Policy Dialogue, a private think tank.

"The Bangladeshi RMG [ready-made garment] manufacturers have developed competitiveness in the global market. So, the investors from India or from other countries can invest in Bangladesh, targeting the huge market in India," Rahman said.

Indian workers concerned over wage pressure

Not everyone in India's textile sector welcomes the trend. Workers say they are concerned about downward pressure on wages as they are now effectively forced to compete with their Bangladeshi counterparts, whose earnings are much smaller.

On average, a Bangladeshi garment worker earns $40 a month. Indian workers earn $200. Chinese workers earn $150.

Sarita Jain works at the computer-aided design studio of a garment exporter based near Delhi. Her 10-year-old company, which supplies shirts to foreign buyers, just opened a new Dhaka unit.

There have been no job cuts at her unit, Jain told Khabar. But this year she received a 50% company bonus, compared to 100% for the past five years.

And that, she said, makes her jittery about her future.

Besides the prospect of stirring discontent among Indian workers, the flow of free trade also runs up against red tape and inadequate infrastructure – problems which did not simply vanish with SAFTA. Traders from Bangladesh often complain about transport bottlenecks, bureaucratic wrangling and harassment by customs inspectors.

The road connecting Benapole (Bangladesh) to Petrapole (India) is the only customs entry point into India via West Bengal. It is in bad condition, causing long lines of trucks stuck in traffic.

"Exporters from Bangladesh face non-tariff barriers in India," said Biswajit Dhar, director of Research and Information System for Developing Countries, a Delhi-based think tank.

Despite obstacles, momentum rises

Even if some hurdles remain, however, the impetus towards free trade continues to gain strength.

Already, Indian firms have invested about Bt 6.5 billion ($80 million) in 35 garment factories in Bangladesh.

Abdus Salam Murshedy, former president of the Bangladesh Garments Manufacturers and Exporters Association (BGMEA), told Khabar that India could become the second largest destinations for Bangladeshi garment items over the next decade.

''According to the BGMEA, Bangladesh exported RMG products to India in 2010, with a total value of about $359m.

"Within 3 to 5 years, the export could reach $2 billion mark," Murshedy said.

Meanwhile, he said, Bangladeshi producers benefit from the availability of Indian cotton.

"We import 70% of raw materials (cloth and cotton) of woven garments. India produces huge cotton and they have excellent expertise in the textile sector which will help our RMG industry very much keeping the prices down.

Technopak Advisors, a Delhi-based retail consulting company, expect cheaper imports from Bangladesh to be passed on to consumers, said Sharad Mehra, NKC fashion consultant and Arvind Mills-India Marketing Director.

"Especially for Indian exporters in apparel manufacturing hubs like Chennai and Ambattur, who are facing the brunt of the global recession, cost control is crucial as global buyers are haggling over prices," Mehra told Khabar.

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Reader Comments
  • নুরুন্নবী সিদ্দিকDecember 10, 2012 @ 01:12:43AM

    It will play an important role for the development of Bangladesh.

  • Md.ZahidJuly 16, 2012 @ 02:07:37AM

    It is necessary for Bharat-BanglaDesh DOSTI.

  • bablu khanJuly 15, 2012 @ 09:07:15AM

    good

  • sathishJuly 14, 2012 @ 01:07:36AM

    could u post the hindi laguage

  • yatharthsompuraJuly 11, 2012 @ 01:07:51AM

    nice

  • neetaJuly 10, 2012 @ 05:07:56AM

    it is very good

  • chandramohanJuly 10, 2012 @ 12:07:01AM

    very encouraging to have standard clothes in india

  • Mallikarjun LendeJuly 9, 2012 @ 09:07:07PM

    iam mallikarjun from india to my openinan is india is lorg development in 2020 i guess

  • Bhagabata prasad pandaJuly 9, 2012 @ 12:07:47PM

    it will be beneficial for both the country.

  • jones kumar boroJuly 4, 2012 @ 02:07:01AM

    the articles that i've got here is very nice and informatic..

  • shashi kant srivastavaJune 30, 2012 @ 03:06:29PM

    it's a way to make the bright and succesful life

  • MariferJune 25, 2012 @ 11:06:52AM

    Just what the doctor oderred, thankity you!

  • Khondker Saber AliJune 24, 2012 @ 03:06:03PM

    Including overtime payment garment worker lowest earning USD 100/Month

  • RASHMI RANJAN PARHIJune 23, 2012 @ 04:06:19AM

    Every thing is right but we are moving towards what? We must must trade better still we must have to think our production as well as lesser price.if they are importing 70% and making it profitable why not in India.

  • dullabha pattnaikJune 23, 2012 @ 02:06:37AM

    SAFTA is not creating any problem for indigeneous producer. we have to enchance our productivity within the limited fixed cost.

  • satyendraJune 22, 2012 @ 02:06:01AM

    nice

  • honufaJune 22, 2012 @ 02:06:02AM

    i like this program.this program is very beautyfull.

  • prat preethJune 21, 2012 @ 02:06:55AM

    we likd it....

  • vivek kumarJune 20, 2012 @ 03:06:53AM

    its good

  • Ashok chhawchhariaJune 17, 2012 @ 08:06:00PM

    very well explained . Should have also written about Exports from INDIA and possibilities.

  • M J AJune 5, 2012 @ 09:06:55PM

    we should progroress to see banladesh more to more i like attutde of progreesive

  • btsaisrivatsavJune 4, 2012 @ 11:06:57PM

    i will help in my future

  • gopalJune 2, 2012 @ 05:06:46AM

    good

  • sushil jJune 2, 2012 @ 05:06:18AM

    it is a batter work for our envirmonment

  • Md. Manir UddinJune 2, 2012 @ 04:06:01AM

    This Proses is good.

  • anilMay 27, 2012 @ 01:05:55PM

    i like this program

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