Global Non-GMO Food Market: Overview
There is growing understanding of shoppers about the science of genetically modified organisms in the food industry. Food manufacturers have reciprocated the changing preferences of consumers by offering them more choices. The non-GMO food market has evolved steadily in the light of this. Proponents of non-GMO foods have reiterated on the adverse health and environmental risks of food products containing GMO. The risks they emphasize are in relation to the presence of unique toxins and allergens in the food chain. Non-GMO Project verified logo has thus proliferated in wide range of food products, including in grains, bakery, meat and poultry, and edible oil. Subsequently, they have augmented the retail sales in the global non-GMO food market, notably in the U.S.
However, the association between non-GMO foods and increased nutrition is neither linear nor simple. Even if developed nations such as in the U.S. and Canada, consumers lack apt understanding about the science underlying GMO foods. Many exaggerated or false claims have thus come to baffle consumers in the global non-GMO food market. Moreover, the lack of standardization in food labelling and the absence of clear labelling system may be considerable challenges in the steady evolution of the market. However, with shift of shoppers toward more transparency in labelling will help manufacturers and retailers in the non-GMO food market overcome a number of the aforementioned challenges.
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Global Non-GMO Food Market: Key Developments
The non-GMO Project butterfly seal since it started to be put in food products in 2010 has gathered considerable currency in the food industry. The logo has to an extent earning the trust of consumers, retailers, and manufacturers. The products that show these logos are growing at double digit growth rate year-over-years, which underscores the potential in the non-GMO food market.
Mi Rancho, a developer of specialty foods, in September 2019 announced that it has unveiled new product line of non-GMO tortillas. The formulation is made using hybrid corn-wheat flour. The company works closely with its suppliers to prevent genetic modification of its ingredients at sourcing points. Several other food producers are focusing on expanding their product portfolio by including non-GMO ingredients and keep pace with the recent strides made by the industry.
Some of the key players operating in the global non-GMO food market are:
- Nature’s Path Foods Inc.
- Clif Bar & Co.
- Pernod Ricard S.A.
- Nature’s Path
- Cargill Inc.
- Amy’s Kitchen Inc.
Global Non-GMO Food Market: Growth Dynamics
Numerous food manufacturers in the non-GMO food product are strengthening their production facilities. Vendors are expanding their distribution facilities across geographies. Key players looking for stronghold in the non-GMO market are also focusing on better control of end-to-end production, especially their sourcing of ingredients. Further, they are leveraging the potential of digital distribution channels.
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Growing popularity of non-GMO meat and poultry products in developed countries is also augmenting the potential of the non-GMO food market. In the coming years, non-GMO food producers may focus on developing better methods of communicating the business value of non-GMO to average consumers around the world. This will further cement the potential in the market.
Global Non-GMO Food Market: Regional Analysis
Among the various regions, North America is a prominent market. The demands for non-GMO foods are to a large extent propelled by rapidly growing comprehension of consumers about the benefits of such products. Moreover, the regional market has flourished on the back of an array of product launches by leading food manufacturers in the U.S. and Canada. Meanwhile, Asia Pacific is expected to be a promising market and is likely to rise at rapid pace in the coming few years. Growing consumer awareness about the health benefits of GMO food is also boosting the Asia Pacific non-GMO food market.
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